Tips You Can Use When Designing Your Site

Did you know that anyone can build the website they have always dreamt of? Would you like to create a site for your company? The information shared here can help you create a great website.

Don’t let content that is out of date linger on your website. You will lose the attention and credibility of your readers if the promotional offer on your page expired months ago. Viewers want to know that they are getting up-to-date information, and lack of attention in removing old products will not install this faith. Review your website often, to remove anything which isn’t updated with the latest content.

Using a fixed position navigation will help your users use it with ease. This means you need to lock the site’s panel for navigation in a place that scrolls while the visitor does. It benefits virtually everyone who will visit your site.

Your site should be able to be scanned easily. Usability tests have determined that the majority of online visitors aren’t going to read all content but instead scan for something interesting. Divide your content into sections that readers can readily scan and your visitors will come back for more. Put important facts near the top of the page. In this way, your visitors will have a good experience and get the information they need.

If you’re creating a website, you must look at it in more than one browser. This is because your website may look a certain way to you in your browser, but will look very different in another browser. This means that you need to understand which browsers are most widely in use today, and check the site in each one. Have a friend or colleague pull up your site in an alternate operating system to ensure their view is comparable to your own.

Newsletters can generate repeat visits. Having customers subscribe to your newsletter allows you to send them important updates about special events, which in turn can get them to keep visiting your site. Put the sign-up box near the top of your site so they can easily find it, and check how many sign up when you move it around your page. Only send the newsletter to those who request it, or you could find yourself in hot water.

Avoid using too many graphics. Although graphics are necessary make your site project a professional, well-designed and cohesive look, having too many can make it look cluttered. Don’t use graphics as a decoration for your site; they should be used to make it look professional. The right number of graphics improves look and functionality without crowding the page.

Your front page should be simple and inviting. People looking around will decide right away if they wish to use your site just by how your homepage looks. Be descriptive about what your business does, and your unique offerings, but keep everything else to a minimum to avoid distraction.

Let your users have the option of canceling any action if they wish to do so. This could mean ordering products, opting in to an email newsletter, or returning to the homepage from deep within your site. Visitors with second thoughts are not going to appreciate being locked into an action. They will feel that they are being forced to act against their wishes, and it will be unlikely that they will want to return to your site after such an experience.

Allow your visitors to contact you through email, a contact form, comments or social media. When you have this area, your visitors can let you know if something needs fixed or if they aren’t sure how use some of the site’s functions. If your visitors feel like they are a part of your site, they will want to return.

Educate yourself with regard to shortcuts, and make ample use of them. Almost everything has a shortcut in website development, and if you take the time to look them over, you’ll find quick ways to do almost everything. You can even learn HTML codes that will allow for quick changes across all your pages without needing to redo them one by one.

The content on your website should be of high quality and engaging to your target audience. Website design is critical, but without content, it won’t matter. When the content on your site is valuable and useful, visitors will continue visiting your site.

Pop-ups should not be used on your site. Few things are worse than being overloaded with pop-ups. A lot people will leave a site with pop-ups, even if that website is a popular one. Your customers will be much happier if you give these types of advertisement a wide swerve. Some website hosting services require you to use pop-up ads; you should view such policies as strong arguments against using such a service.

Leave pop-up windows off your website. While these might seem valuable in some instances, most people think they are rather annoying. In fact, you may drive them to leave your site out of irritation and frustration with your pop-ups. You could lose a visitor for life.

It doesn’t matter nearly as much as what your website looks like as much as it matters that the files listed are on the smaller side. The reason for this is that your file sizes directly affect how quickly your website loads. You want your site to load as quick as possible. Remember, too, that some visitors may be using dial-up or other low-speed connections. Continue to test your site to make sure it will load quickly, even with a dial-up connection.

Make user needs a priority. A good web designer will always remained focused on the needs of the end user. These include usability, user experience, accessibility, and user interaction. If they can’t find what they need then they will leave. See things from the perspective of your visitor.

Try using easy, maintainable and clear navigation. How your navigation links are placed on your site will impact how long visitors stay on your site. The navigational structure must be neat, consistent, and easy to access for your users to have a better experience.

Make sure all your links are working properly. Do this before uploading the links to your server. Links that lead to the wrong place or nowhere at all are frustrating and visitors will soon lose interest in your site and stop visiting it. Ensure everything works before making your website public.

Use professional-looking, and readable fonts. Look at the font of a site and you can distinguish whether or not it’s professional. Fonts that are overly artistic may seem like a good idea, but often aren’t accessible on all computers. If a visitor doesn’t have a font on his computer, his browser may display a default font that doesn’t look right. This often looks terrible.

User-friendly web design programs, known as development platforms, can make building websites easier, but they are just not as trustworthy as hand-written code. With a platform, you design the page and then use the platform’s generated code. However, this can lead to errors, so you may prefer coding your site by hand with a text editor.

Make sure you have checked for links that could possibly be broken. Make the check right before your upload it and make it available online. This can be critical, since visitors are going to know that the information they are looking for is not available, and if that happens a lot on your website, they will stop going to your website. Save yourself some headaches by making sure that everything is working as it should.

Build a microsite at first, as this will help you get an overall impression of your current strengths and weaknesses as a web designer. You want to start off with maybe a couple of pages that are basic with just information and text, and see how you feel from there.

Don’t put pop-ups on your website. These ads are always alluring with the promise of making extra profits; however, most visitors find them highly annoying. They may then choose not to come back to your site. Make sure you do not put up anything too annoying to others.

Imitation might be the best form of flattery, but when it comes to web design it’s important to develop your own ideas. Make up your own designs or make other designs you have seen into your own. Implementing this technique will help you to create a quality website.

Proofreading your content will ensure that it does not looked rushed or amateur. This will make it easier for people to read. While you may not think errors are a big deal, many people will view it as unprofessional and will believe that you don’t care enough to get their orders or service correct either.

Keep the literacy level of your audience in mind when writing content. There are going to be people with all different levels of education viewing your site. To build an audience, your visitors need to be able to comprehend the information you’re publishing.

In order to learn about creating your first site, you need to gain information online. In order to create a good site, you should gain as much knowledge on website development. Without a working understanding of website creation, your site will look totally unprofessional.

Confirm with your web host that video-hosting is acceptable if that is a feature you want on your site. Many hosts don’t allow video at all, while others will restrict the amount of bandwidth you can use before you pay a fee. FLV files and other formats take a lot of space and will not load quickly. Hosting videos on YouTube is a better alternative. You need to be sure of the options available to you before moving forward.

Usability tests that are task based are a good way to figure out what design works best for your website. Basically, these tests determine if pieces of information on your website are working correctly. If your website is well designed, the user should have no difficulty completing the task. They can give you valuable feedback if they encounter an issues.

You need to always make a visual sitemap in order to more accurately plan ahead. The use of a visual sitemap will allow you to see how things are developing. This will allow you to hone in on anything that needs some tinkering, or perhaps something that you have completely overlooked. A clear overview of the project will prove to be invaluable.

Target Market

Check the statistics on your site regularly. You will know who visits your website and which pages they like the most. This will point to what you need to update in order to keep visitors returning.

Ask people from your target market what they want to see on your site. This will help with designing your site and features too. The advice you glean from your target market will prove to be invaluable.

Be sure the title of your site reflects what it is about. As an experiment, do a web search for the term “untitled document”. As you will see, page titling is a step that all too may web designers neglect! Naming your site will help search engines rank it and visitors find it. Search engines make use of it as a crucial part of the algorithms to do with results listings.

When coming up with content, remember that you users are bound to have different literacy levels. There are differing levels at which people read and you will not want to approach all visitors as if they have had a college education. If you want to appeal to everyone, write so that everyone can understand you.

Have a trusted online resource or knowledgeable friend, who can help you if you have any issues while trying to design your web page. When opting to have these resources at hand, you will have a source of inspiration for ways in which you can further build and refine your website.

Putting the tips in this article into practice will result in a website which brings you closer to your goals. Websites are the most effective way of promoting something online. Best of luck to you in all your endeavors!

When you design your website, remember the resolution. Computer users have different resolutions in their monitors, so you need to make sure that everyone can read your content. To assist you with this, a number of online tools are available.

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Are You Ready To Market Your Business? Try The Social Media Sites

Small business owners do not have the budgetary resources of major corporations and must make every penny count. As a result, it becomes necessary to use innovative channels as a means of reaching the target audience. Social media marketing is one such channel. SMM is a fresh, budget-friendly and exciting way for you to connect with more consumers. The information in this article will help you learn how to implement social media marketing in your advertising.

Promoting your business with twitter means having a two way conversation with your followers. When people tag you in their tweets, you should thank them and thus introduce yourself further out in the web. This creates a growing and interactive relationship rather than a simple “company to consumer” transaction. Additionally, this will help you establish yourself as being a genuine human being, rather than a mere business.

If you are maintaining a blog, you need to post frequently and on a predictable schedule. You see, people who use social sites are always looking for fresh and exciting content. If they can get it with you, they may be inclined to stick with you. This has historically been shown by user statistics of magazine and newspaper subscriptions. So, try your best to always get more visitors and followers.

Give your social media followers exclusive offers. Offer customers something exclusive that is unavailable elsewhere. Try doing a contest on your social media page. If that is not feasible for your business, offer a coupon or unique item. You also can post your announcements on social media pages.

Update your blog with new and interesting information frequently. A blog is a great place to get the word out about promotions and events. Also use it to post any new about your business including closings, location and changes to the hours. Don’t forget to include this information in your blog posts.

Think about serving as a guest blogger or letting a well-known blogger in the field to post on your website. This helps to generate traffic, and it creates a sense of belonging for your visitors. Be certain your guest blogging agreements include provisions for back links back to your website. Do the same if you have guest bloggers. You will likely get more visits to your blog and your site doing this.

Never forget that conversation is important. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this. Take advantage of your customers’ willingness to reach out by inviting dialogue and responding to their feedback. Show them that you have the ambition to alter the negative aspects of your company, or push the positive points into the spotlight.

It is imperative that you respond very promptly to comments and reviews, to make the most of marketing via social media. This simple gesture could turn your campaign into a real success. Interact with your customers and network members by replying to both positive and negative feedback. If left unresponded to, posts like these can really tarnish your online reputation. Deal with them as the occur, and you won’t have any nasty side effects to deal with down the line.

Try using YouTube as part of the marketing you use for social media, to help attract specific viewers to your website. Millions of people are on YouTube each hour of every day, this can potentially attract millions of people towards you so it’s never a bad idea to market on YouTube. It is easier to increase sales when you are selling to a warm market, and anyone who knows something about you before they get to your site is more likely to buy your products, because you have piqued their interest.

Facebook makes it very easy for your followers to share your content. If people comment on something you post, something shows up in that person’s feed that is view-able to their friends. Entice your followers to get interactive both with you and amongst themselves.

Social Media

If you have a blog, configure your Twitter to automatically post links whenever you publish a new post. An option for you is to pick a few bloggers that always post professional looking content and link to their posts. The people who follow you will appreciate your efforts to bring them content they enjoy, and the bloggers you choose certainly won’t mind the increased exposure.

In order to increase your customers’ desire towards your social media pages, have exclusive offers that they can only obtain by following you. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.

You can use Yahoo answers as a way to mention the benefits of your products and services. This website gives users the chance to submit questions for other users to answer. Search for questions that are relevant to your niche, and answer those questions to establish some credibility. Where possible, include links to your site or blog for additional information. If you give them quality answers, people will consider you a professional and an expert.

Facebook helps your followers easily share your content. If people comment on something you post, something shows up in that person’s feed that is view-able to their friends. In order to generate greater exposure, facilitate reader interaction with you as well as with each other.

You must identify your target audience or you will fail at marketing through social media. You have to figure out what everyone is using their social network for as well as how often they use it. This will help you figure out what kind of things they wish to see.

Respond to questions or comments posted by visitors. Also, try to update these sites frequently throughout the day. You can also elect to receive emails each time you have a new notification. Keep in mind that your response will be visible to everyone, so avoid making silly gaffes.

Keep track of your progress. Good record keeping will give you a view of your traffic and sales over time. Link these stats and discover your best decisions so that you can come up with even better strategies for your business. If you aren’t monitoring all your social medial marketing results then it becomes impossible to know what works and what doesn’t.

You can share updates from Twitter users that you find influential, or you can just mention them by typing their usernames following the @ symbol in your posts. These people will be alerted that someone tweeted and mentioned them, and they will be way more likely to retweet you!

Using social media as a marketing method for your business is a highly effective way to reach more potential buyers. Having other users write reviews on social media can give your business more attention. You need to be more competitive than your competition, so try your best to do this.

Your social media profile can be used to bring customers to your retail store or to direct them to your products online. Inform them of any new discounts, sales, or locations you have coming up. Send coupons people can print and advertise offers limited the people who like your Facebook page. People must perceive adding you on Facebook as interesting for them.

Pay attention to the hours throughout the day when people most regularly forward your tweets or respond to them. Make adjustments to the timing of your Tweets as needed. If you are using an auto message service, set it up so they send out at that time.

Social Media

A LinkedIn connection can greatly multiply the social media marketing impact of your blog. Do this by putting a LinkedIn ‘share’ tab on your blog. People can then call attention to your blog for you by sharing with others on their site. With 100 million users, this can be lucrative.

Studies show weekly business hours are when most people read any social media posts. There are tools that can automatically update your social media sites so that they are posted during the time frames where they will receive the most views and you can write them whenever you have the free time.

You should drum up some competition on your Facebook profile. Many people like to participate in contests and competitions. Use Facebook to run one and you should see an increase in interest right away. As long as you market your business properly, it won’t take much time for you to build up a big fan base.

Make sure you make any blog posts that you write visually appealing. People enjoy having something to look at aside from just a lot of lines of text. People also appreciate graphics and music on sites. Avoid adding too many visual elements, but make sure there is a good distribution of text and images.

There are many things you can do to make the most of social media marketing. You’ll want to focus on the big websites, such as Google Plus and Twitter. By paying attention to all the tools, you can come up with a campaign that is tailored to the area you are trying to focus on and generate many more sales for your business.

If you use a blog to offer information to your target market, it is important to update on a regular basis. Establish and maintain a posting schedule. This will encourage your readers to visit your site frequently to find updates. Have your computer pop up a reminder when it is time to make a new social media post.

You want your consumers to be able to easily subscribe to your email so you can market to them. Although newsletters have been around for a long time, they still warrant checking into.

Start a healthy competition on Facebook. Many of your customers may enjoy participating in these types of contests. Post this to your Facebook, and hold the competition for as many people who want to participate. When you do your marketing in the right way, it doesn’t take all that much time to manifest a sizable fan base.

Utilize YouTube to get people interested in your other business ventures. YouTube is used extremely often, and it’s very popular. Capitalize on this by creating a proper YouTube account. Provide users with relevant, interesting things about your products and services. Also, include a valid link that will take visitors to your homepage or blog.

Be sure your postings have eye-catching titles. Your titles and headlines will determine whether or not your readers pay attention to your content. It’s essential that you draw them in and give them a reason to check out your article. That’s why you need to take time to come up with an effective one.

Listen to what your customers say. Thank everyone who gives you feedback, and make sure you listen to everything they have to say. When feedback is especially useful, take note of it. You may see trends in the suggestions and comments that prove especially valuable.

Think about your demographic and market towards these people when you think about social media marketing and maximizing your results. Changing your ads to entice as many people you can will be more effective. You can do this by discovering the demographic group viewing your ad.

Automate YouTube for social media marketing success. When you have your YouTube account set up, and you are going to post a video, you will want it to auto-post to some of your external business social websites. Just log onto your account services and pick the social media sites you want your where you want your posts to automatically appear.

A great strategy to get your business presence out there is to make some videos for YouTube. People love watching videos far more than reading content, so creating some entertaining videos is a great way to build up some traffic. You can put these videos on your blog, as well as YouTube, to help give your company more exposure.

You can make a poll and ask people what to write about. That way followers can choose their favorite industry-related topic or suggest their own topic via comments. Not to mention that you can take the advice and the results of the poll and incorporate this stuff into your network.

Using social networking sites to further your business goals has the potential to become very lucrative. You can concentrate on creating pictures and high-quality videos, and sharing them with your target market. With the large number of websites that are available, it will be only a matter of time before you have a core base of customers that you can expand on.

In order to get the most out of marketing through social media sites, a good grasp of the functions and operations of each website is vital. For instance, in Twitter clicking on a specific tweet’s posting time brings that specific tweet to the forefront with its own permalink. This makes it easier to funnel all visitors and links to a single posted item.

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Getting The Word Out About You With Social Media Marketing

New business owners aren’t megacorporations, and thus have to deal with budget constraints on a regular basis. Social media marketing is the newest and best way for small businesses to expand their reach. This unique marketing phenomenon is affordable and offers very flexible creativity when it comes time to reaching out for new customers and getting your business message to the masses. This article offers useful advice that you can follow to immediately begin incorporating social media marketing strategies into your advertising strategy, and take advantage of its benefits.

You should take caution when utilizing the services of a firm for your social media marketing needs. There are a lot of social media marketing scam artists out there who prey on inexperienced business website owners. Some of these operations will use tricky methods of creating fake social media accounts through automation and proxy servers. In spite of the high view counts, your advertisement is not seen by real people.

Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. Once you understand the basics of Twitter, you can increase the visibility of your business to hundreds of thousands of new people. Use every available opportunity to explore the ins and outs of managing a Twitter account, such as hash tags, following other users, and keyword usage.

Include on the upper right hand portion of your Facebook page a “like box.” This makes it easy for people to like you on the social website. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. Making it simple will ensure that people are more willing to do it, thus giving you better exposure.

Think twice about paying for a professional social media marketing service. There are a large number of firms that simply seek to defraud and prey on business owners who do not have experience with internet marketing. These fly-by-night companies use fraudulently registered YouTube, Facebook, and Twitter accounts and use proxy servers to evade automated abuse control measures. They can show you impressive viewership counts for your advertising, when in fact you’ve sunk serious money into having your ad watched repeatedly by a software program.

Take your time in deciding what an overall, high level strategy will entail. If you have to spend money on any social trends, and give you you may not succeed. Plot a comprehensive strategy that incorporates your overall advertising agenda and then start moving.

Social Media

Do you want to build a strong relationship with your customer base? Keep your advertising simple when you want to boost sales through social media marketing. To be more interactive with customers, give them a simple greeting. The customers and followers should help lead the conversations from that point.

Create a strategy prior to starting with social media marketing. Consider page management, the layout of the page and the amount of time to be invested into it. You should treat this like other marketing plans and set a timeline for reaching your goals. Stick with your schedule the best you can, so you can find results from social media.

When you’re posting new content, tell your audience how well social marketing is working out for you. This can be done with an article, or a simple post on your Twitter account. Be certain to express gratitude towards those that pay attention to your efforts, and be open about discussing your social media experiences. Articles such as these are sure to be shared.

Use your social media marketing to create more user-friendly storefronts. Along with your personal website, you can also make a Facebook store. This makes it possible to browse your inventory and make purchases right inside Facebook, and this is a feature that frequent users of the service will appreciate. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.

Always respond to questions and comments on your social media pages. Once or twice daily, check your profiles, and respond to these questions and comments as needed. You can also choose to receive emails every time you get a new notification. Always remember that your words are public, so choose them wisely.

Make sure your posts aren’t condescending or give the reader the impression you are too cocky. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. Do not make yourself seem more prominent than your customers or followers. At the end of the day, your customers are really the deciding factor as to the ultimate success of your business.

Social media requires you to remain professional when marketing your business. Approach your communication with a personal, yet professional tone. Do not argue; if you have any negative comments you can delete them. Ensure that your personal profile is separate from your professional one!

Social Media

Remain somewhat flexible to the schedule of page updates. If you have a new campaign or product, frequent updates will be expected by your visitors. If, however, you have no reason to post every day, don’t force it. Update only as appropriate.

For success using social media, you must maintain regular activity. To be successful, you’re going to need to socialize. If you don’t provide any activities or interact with people, your social media marketing strategy probably will not work. But when you’re active, you open up an entirely new world of users. People will want to stop by to see your fresh content.

Try to focus on the things that people want when you are marketing through social media. One customer posting a suggestion probably represents many others who would agree with the comment. Talk to them and show you are really hearing them

In your website content, mention your social media efforts. Tweet or blog about the different milestones that you accomplish to show progression. Be certain to show appreciation for those who express interest in your product, and talk about experiences you have had. This kind of article will spread very fast.

Be sure to read up on the subject of social networking. Using Facebook for professional purposes is quite different than chatting with family and friends on your social site. You can locate many helpful tools all over the Internet, as well as many people that are happy to help out.

Don’t forget to include the URL of your website in your description when you upload a video on YouTube, and also add your social media accounts to your profile. Luring YouTubers to subscribing to your Twitter and Facebook accounts proves strangely effective since they’re probably going to spread your videos around.

When working with social media to promote your business, it is crucial you work your promotions into as many social media outlets as possible. Facebook might be effective and popular, but remember to use other sites like MySpace too. You have a better chance at success the more visible you make yourself.

Social Media

You should always work hard to include social media in your marketing efforts. It will take some time to glean a base of follower that will significantly increase your business. Instead of analyzing your results after a month, wait a year to determine your overall progression.

Your social media campaign will not succeed without adequate knowledge of your target market. Your best bet is to learn as much as possible about your target market, including their social media preferences and behaviors.

Find experts in your niche, interview them and post those videos on YouTube in order to impress your customers with your social media marketing efforts. In addition to providing interesting content, the constant association with leaders will make you look like an authority in your field. You will gain from the trust of them thinking this.

Freebies are a fun way to engage your customers through social media! All individuals like getting free stuff, and by doing it, you can draw new subscribers to your various social media pages. There are social media profiles dedicated to spreading the news about free giveaways. After you’ve settled on what you’re going to use as a freebie, post links to it on these profiles.

When you get a new Twitter follower, become a follower of theirs, also. Many of your followers expect this. It shows you respect others, and think that they are every bit as important as you are. As soon as someone follows you, make sure you tweet them to say “thank you” and to let them know that you’re returning the favor.

Tie your website into your social media profiles. By including widgets on your website, visitor can share your content easily. These buttons should be added onto your blog posts, main pages, RSS feeds, etc. in order to assist your readers in sharing your content.

When working with social media to promote your business, it’s a great idea to offer some purchasing incentives, but you don’t want to seem overly pushy. People that are looking to be customers don’t want to feel pressured or like they are being sold to. Best practices suggest that you offer customers an incentive at the same time each week, so customers will know when to expect it. Too many “deals” and they’ll catch on that there’s not really a deal at all!

On Twitter, follow anyone who is following you. Many of your followers expect this. It shows respect and lets you connect with customers better. Therefore, always make sure that any new followers are promptly acknowledged, and then follow them back. This increases the odds that they will stick with you.

YouTube videos are an excellent way to promote yourself or your business. Now and then, you can create video blogs when you have an update to release on your product or business. Post these videos on all of your social media sites, and your blog.

When you get started marketing your web site through a Facebook page, resist the urge to post any more than three entries each day. A lot of your visitors will not only feel overwhelmed by the amount of content, but also irritated by the constant updates that they are being provided. You should limit yourself to providing three significant content updates that will be of importance to your customers each day. If there is any other content that you wish to post, hold off on it until tomorrow.

Try automating Youtube to achieve success with your marketing. Once your YouTube account is ready to go, set up your account so that whenever you post a video, it will be automatically be posted to other sites you own. To do this, go to the account settings and choose the service that will add posts automatically.

Host a contest or giveaway on your Facebook page that people can participate in online or in person. Use discounts or free merchandise as prizes for all winners. Not only is this a good way for you to show your customers that you appreciate them, but it’s also a good way to build hype among new customers.

There are many popular social media sites, but there are smaller ones that were designed for a target audience. It’s important to find out who your target audience is and what networks they are using.

By utilizing social media marketing strategies, you no longer have to be concerned about whether you are wasting valuable time and money. You can concentrate on creating pictures and high-quality videos, and sharing them with your target market. Using all the web sites available to you, you can get a group of viewers and customers established pretty quickly.

Facebook places can be useful as they allow your followers to use their mobile phones to check in with your page updates. Make a Facebook page for your store, and get customers to check in from your store by offering a discount to anyone who shows their status to a cashier. Foursquare has this feature built in, so see if it will work for you.

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