So many people today want to get involved with social media and harness its tremendous promotional power. It does take time to figure out how to use social media marketing properly, but well worth the time and effort. Before entering the realm of social media marketing, there are a few basic things you need to know.
You should create a button for Twitter in your blog posts. A prominently placed button makes it very easy for readers to syndicate the content on Twitter. It greatly increases the number of people you can reach with your message or information.
Your business should have a blog, and it should be chock full of information that would be useful to your customers. Post everything new you have to say on your blog. Also post updates containing information about vital news, such as changes in your operating hours, closings and new locations opening up. Always ensure your blog is getting these posts, as well.
One way to expand the visibility of your business is to include a share link for Facebook on your site. This will allow your blog’s visitors to share this with people on their own friend’s list. This means that more people will be able to access your blog and, in turn, those visitors may purchase your products or services.
If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. This lets people “like” you for Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.
You should invite all of your friends and professional contacts to visit your sites. What if they’re not going to purchase from your business? That’s fine. You won’t have to worry about that. As long as they’re inside of your network, your business will be advertised on their network. So you will receive views by simply having them around.
Inform your customers that you are utilizing social media. This allows them to come into the 21st century with you. And this may also bring more of their friends. This is basically free advertising and shouldn’t be underestimated. It is also more valuable than ordinary advertising since it’s a referral.
When using any type of social media sites for marketing purposes, your activity level matters a great deal. In other words, the more social you are, the more successful you can be. With no constant updating or interaction with the consumers, you will quickly lose an audience due to lack of interest. However, if you are active and constantly updating and promoting your business through social media, people will always be aware of what you are selling.
Before getting involved in social media, make a plan. First, you need to determine who will be in charge of your campaign, how your sites will be laid out, and what sort of time investment you want to make. You should treat this like other marketing plans and set a timeline for reaching your goals. Try to stay with the plan you have come up with and you should be quite successful.
It is important while running a social media marketing campaign, to respond to comments and reviews in a timely manner, and to always maintain a high level of professionalism. If you do not, your whole social media campaign could end up failing. If you get a negative comment, make sure to address it promptly. If left unresponded to, posts like these can really tarnish your online reputation. Conversely, if you respond quickly and appropriately, you can turn a bad situation into a good one.
Demonstrate humility when posting on social media sites. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. You must keep your customers happy! Without them, you are nothing.
You can use the Twitter API to automatically tweet certain messages at a given time of day or in reaction to an event, such as a blogger posting something. For more exposure, link to active bloggers who may feel inclined to reciprocate with a link from their site to yours. These bloggers will enjoy the exposure, and your readers will appreciate the new content.
Combine your social media marketing campaign with an email campaign. Add in a Facebook or Twitter button near the end of your email, and include a blurb about how you strive to personally respond to any posts on either of these sites. You can also encourage others to sign up for your newsletter by adding a link to it on your registration page.
Add new postings to Twitter whenever you can so that new material does not go unnoticed. In order to succeed on Twitter, you not only need to post relevant content, you need to post frequently. A good trick is to always keep it short and sweet. This way, you can split one main topic into a few different tweets.
Put social media and RSS buttons in opportune places. Make this an integrated part of your blog and add it to your email signature as well. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.
Facebook games can be a great way to attract attention. It is fairly simple to develop a game that is tailored specifically to your products or your industry as a whole. Some games have gone viral and turned into very successful ventures for many companies and brands. You can have a professional game designer handle all the details, but try to come up with a great gaming idea yourself.
Ask your customers to fill in a survey about social networks. If you see your customers spending a great deal of time each day on social media sites, build a site page that includes your brand. If your audience is not using social networks as much, try something different.
Social media profiles are great for getting people to visit your store or getting them to buy your items. Publicize the specials you are currently running. Put printable coupons on your Facebook page to lure your Facebook friends into your stores. Make it worth their while to add you as a Facebook friend.
Social media is more than a place to post random ads about your company. Information flows both ways on social networks; you can find out a great deal about the people you’re trying to do business with. You might also get them interested in your brand. You will find that social networking makes a better resource for building strong customer relations than it does a pure selling tool.
Don’t just use one social media site to market your business. Although Facebook is possibly the most effective and popular social media site, Twitter and Myspace can be effective too. Use many of the lesser known websites as well to gain the attention of even more customers.
Make use of a number of media outlets when you utilize social media for the purposes of marketing a service or a product. Facebook is immensely popular, but Myspace still has a following, and Twitter is increasing in popularity. The greater the exposure, the greater the chances of a successful marketing.
Promote coupons on your social media accounts that are time-sensitive. Since people are always lured by a deal, they will have more incentive to take notice of your social media presence so that they will not lose out. They will likely share these links with their friends and family.
If you want to really impress people through social media, conduct interviews with the authorities and movers and shakers in your niche. Then post YouTube videos of these interviews. Not only is this going to be interesting to those on your site, but if you show that you have association with those that are respected in your field, you will grow in reputation by default. Your audience will hold both you and your products in higher esteem.
The best social media messages are often short and snappy. Readers have a better chance of remembering and sharing short pieces of information than long pieces, that are bogged down with unnecessary details. Using pictures wisely can also reduce the wall of text that might be otherwise needed.
On Twitter, follow anyone who is following you. Many of your followers expect this. It shows respect and lets you connect with customers better. As a courtesy, follow your followers and even welcome them with a tweet. If you do this, you will create a stronger relationship with others.
If you’re using social media in your marketing campaign, you have to be sure you’re providing incentives. Try not to be too pushy though. Potential buyers have no patience for high-pressure sales tactics. Try to add an incentive maybe once a week when you know your customers will find them. You always want your customers feeling as if they’ve gotten the best end of the deal. It will keep them coming back.
Use your business name to create your Facebook and Twitter accounts. This prevents another business with a similar name or someone with an axe to grind for registering those accounts and causing confusion or ill will. If you grab the name now you’ll ensure that someone else doesn’t get it before you – and you never know what kind of things they might start posting with your name!
Keep in mind the experience of others who have gone before. Use previous lessons to refine your marketing strategy and incorporate profit-increasing methods. If you do this, you’ll know what works and doesn’t work whenever you attempt to launch your campaign.
Stop updating your Facebook page for the day if you’ve made three posts. Your customers will feel overwhelmed if you’re posting constantly, and they’ll have trouble finding what they actually came there to read. Keep your posting limited to three important and relevant posts that your customers will find helpful and interesting.
Make your printed advertising and social media profiles refer to each other. One way to do it, would be to post your profile address on all your publications, such as posters and fliers. This can help you to generate a greater interest in your products, both online and in print format.
Be active on your Facebook page. If someone posts a comment or asks a question in regards to your company, be sure to respond. Quickly respond to inquiries or questions and have conversations with those who post. This helps to create a sense of credibility and comfort with your product.
Social media should be used as a way to inform readers of information and services that your company offers. For example, post any information or pictures of any charitable activities that your company has participated in. Talk about the tasks your employees are currently working on. Utilize those things that will help you convey a positive company image.
If you want to further power your social media marketing, connect your blog with LinkedIn. In order to get real results with minimal effort, all you need to do is fix a button to your blog allowing LinkedIn users to share it. Anyone who reads your blog and wants to share your content can do so with one click of the mouse. 100 million users on LinkedIn who might potentially share your blog with their friends translates into a lot of potential profit for you.
Your website or Facebook profile can include a review page. This tool allows visitors to write a review and share it with everyone. You can edit the reviews and take out the ones you wish. Running a contest will help encourage your customers to write reviews.
These tips won’t help you with absolutely everything, but they’re a good starting point. There is always something new in social media that you are going to have stay updated on. Learn about every tool you can use that will maximize your approach.
Facebook Places allow users to check-in using their cell phone. Design a place for your business using this technology, and inspire potential buyers to keep their status up to date by offering them a savings opportunity if they reveal their status during the checkout process. You can also make use of similar features with other sites, like Foursquare.